le savoir vivant
Vous êtes ici: UNIL > L'enseignement > Fiche de cours
Français | English   Imprimer   

Fiche de cours

Argumentation Skills for Financial Communication

Faculté de gestion: Faculté des lettres

Responsable(s): Marcel Burger
Intervenant(s): -

Période de validité: 2009 -> 2009

Pas d'horaire défini.


Semestre de printemps

Langue(s) d'enseignement: anglais, français
Public: Oui
Crédits: 0


Argumentation is a form of reasoning through which people aim at making reasonable decisions starting from available information.


The course considers various financial contexts and practices in which argumentation plays a crucial role: media announcements, design and negotiation of financial products, financial decision-making, product and institutional advertising. The course proposes a method for constructing, analysing and evaluating arguments in support of a given standpoint elaborated in the context of a financial activity. Different cases are examined in detail with students, ranging from the construction of argumentative interventions, to the analysis of financial advertising, media announcements, and of the argumentative structure of financial products and practices. Particular attention is devoted to the quality of financial argumentation, by distinguishing between sound argumentative processes and manipulation; the analysis of some exemplar cases of financial scandals are largely based on fallacious argumentative moves. Teaching is based on a blended learning modality, including on-campus and distance learning. For University of Lausanne students a fully on-line distance learning option is also available. The application used for distance-learning is the course designed for the Swiss Virtual Campus project ARGUMENTUM (www.argumentum.ch).

Informations supplémentaires


Canton de Vaud
Swiss University
Unicentre  -  CH-1015 Lausanne  -  Suisse  -  Tél. +41 21 692 11 11  -  Fax  +41 21 692 26 15