Education and work experience
Trainings
Etudes Doctorales en Marketing et Leadership
University of St. Gallen, Switzerland
PhD thesis: "Brand-Specific Leadership: On Its Effects and Trainability" (grade: 6.0 "summa cum laude")
Supervisor: Prof. Dr. Torsten Tomczak, University of St. Gallen
Co-Supervisor: Prof. Dr. Andreas Herrmann, University of St. Gallen
2004
- 2008
Suisse
Visiting Scholar
University of Michigan, Ann Arbor, United States
Supervisor: Richard P. Bagozzi, PhD, University of Michigan
2007
- 2008
U.S.A.
Master of Arts
Graduate Studies in Media Management, Media Law, and Organization Psychology
Master thesis: "TV Strategies for Reaching the Homosexual Target Group"
Supervisor: Prof. Dr. Heinz Pürer, University of Munich (LMU)
2001
- 2004
Allemagne
Undergraduate Studies in Communication Science
University of Munich (LMU)
1999
- 2001
Allemagne
Work experience
Assistant professor of Marketing
University of Lausanne
2009
Suisse
Post-doctoral researcher and project manager
Institute of Marketing and Retailing
University of St. Gallen
2008
- 2009
Suisse
Others activities
American Marketing Association
2007
Ad-hoc reviewer for the Journal of Personal Selling and Sales Management
2009
Ad-hoc reviewer for the European Journal of Marketing
2008
Member of the American Marketing Association
2007
Member of the European Marketing Academy
2007
Ad-hoc reviewer for the Journal of Personal Selling and Sales Management
2006
