Tobias Schlager

Publications | Phd and Masters theses

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3 publications

 
Testing the risk as feeling and risk as analysis perspective for insurance: the antecedents of purchasing unit-linked life insurance products
Huber C., Schlager T. Journal of Financial Services Marketing pp. 1-13. Peer-reviewed.
 
Consumers Avoid Buying From Firms With Higher CEO-to-Worker Pay Ratios
Mohan B., Schlager T., Deshpandé R., Norton M.I., 2018/02/17. Journal of Consumer Psychology. Peer-reviewed.
 
Focusing on others before you shop: exposure to Facebook promotes conventional product configurations
Hildebrand C., Schlager T., 2012/03. Journal of the Academy of Marketing Science, 47 (2) pp. 291-307. Peer-reviewed.
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