Francine Petersen

Publications | Phd and Masters theses

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12 publications

2022 | 2021 | 2018 | 2015 | 2014 | 2013 | 2009 | 2006 |
Consumers' Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution
Chen Ning, Petersen Francine Espinoza, 2022/07/18. Journal of Macromarketing p. 027614672211119.
 
The effect of altruistic gift giving on self-indulgence in affordable luxury
Chen Ning, Petersen Francine E., Lowrey Tina M., 2022/07. Journal of Business Research, 146 pp. 84-94. Peer-reviewed.
Improving the Emotional Mix of Buying Luxury
Petersen Francine E., Soberano Mariana, 2021/10. European Business Review.
 
How Food Experience through Ambiance and Food Design Can Promote the Well-Being of Consumers
Petersen Francine E., de Boer Cara, 2021. pp. 99-114 dans Design Thinking for Food Well-Being, Springer International Publishing.
Who needs a reason to indulge? Happiness following reason-based indulgent consumption
Petersen F.E., Dretsch H.J., Komarova Loureiro Y, 2018/03. International Journal of Research in Marketing, 35 (1) pp. 170-184. Peer-reviewed.
Two birds, one stone? Positive mood makes products seem less useful for multiple-goal pursuit
Pocheptsova A, Petersen F.E., Etkin J, 2015/04. Journal of Consumer Psychology, 25 (2) pp. 296-303. Peer-reviewed.
Lessons Luxury Wine Brands Teach Us About Authenticity and Prestige
Heine Klaus, Petersen Francine E., 2015/01/15. European Business Review.
Designing Luxury Experience
Grigorian V, Petersen F.E., 2014/05/21. SSRN Electronic Journal. Peer-reviewed.
Confidence via correction: The effect of judgment correction on consumer confidence
Petersen F.E., Hamilton R.W., 2014/01. Journal of Consumer Psychology, 24 (1) pp. 34-48. Peer-reviewed.
 
When Do Consumers Indulge in Luxury? Emotional Certainty Signals When to Indulge to Regulate Emotions
Petersen F.E., Heine K, 2013. Marketing ZFP, 35 (2) pp. 79-90. Peer-reviewed.
Coupling and decoupling of unfairness and anger in ultimatum bargaining
Srivastava J., Petersen F.E., Fedorikhin A., 2009/12. Journal of Behavioral Decision Making, 22 (5) pp. 475-489. Peer-reviewed.
 
How technology advances influence business research and marketing strategy
Rust R.T., Petersen F.E., 2006/10. Journal of Business Research, 59 (10-11) pp. 1072-1078. Peer-reviewed.
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