Ghislaine Cestre

Publications | Mémoires et thèses

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47 publications

2011 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | 1996 | 1995 | 1994 | 1993 | 1992 |
 
Perspectives on Responsible Marketing
Usunier J.-C., Cestre G., Czellar S., Morhart F. M., Müller B., 2011/06. pp. 89-102 dans Palazzo G., Wentland M. (eds.) Responsible Management Practices for the 21st Century, Paris: Pearson.
 
Le consommateur face au marketing écologique, publié dans "Echos Money" No 15
Cestre G., 2009., Magazine de la Junior Entreprise, Université de Lausanne, Faculté des Hautes Etudes Commerciales.
 
The consequences of retailer vs. media communication about the use of intrusive marketing practices on customer attitudes, satisfaction, trust and loyalty
Cestre G., Lalos M., 2009. pp. 968-969 dans Advances in Consumer Research, proceedings of the ACR North American Conference (San Francisco 2008). Peer-reviewed.
 
Further considerations on the relevance of country-of-origin research
Usunier J.-C., Cestre G., 2008/12. European Management Review, 5 (4) pp. 271-274. Peer-reviewed.
 
Paying today or tomorrow? The effects of implementing intrusive marketing practices on loyal customers
Cestre G., Lalos M., 2008/05. dans 37th European Marketing Academy (EMAC) Conference, Brighton. Peer-reviewed.
 
A Test of the Quasi-Circumplex Structure of Human Values
Perrinjaquet A., Furrer O., Usunier J.-C., Cestre G., Valette-Florence P., 2007. Journal of Research in Personality, 41 (4) pp. 820-840. Peer-reviewed.
 
Marketing and purchasing management
Cestre G., Salle R. et al. , 2007. dans Perret F.-L., Jaffeux C. (eds.) Essentials of Logistics and Management (2nd edition), EPFL Press.
 
Product ethnicity: Cognitive Associations between Products and Countries
Cestre G., Usunier J.-C., 2007. (0712) Working papers IRM, Université de Lausanne - HEC.
 
Product Ethnicity: Revisiting the Match between Products and Countries
Cestre G., Usunier J.-C., 2007. Journal of International Marketing, 15 (3) pp. 32-72. Peer-reviewed.
 
A confirmatory approach of the circular nature of Schwartz's Value System
Cestre G., Perrinjaquet A., Furrer O., Marguerat D., Usunier J.-C., 2006. (0601) Working papers IUMI, Université de Lausanne - HEC.
 
A Test of the Circumplex Structure of Human Values
Perrinjaquet A., Furrer O., Usunier J.-C., Cestre G., Valette-Florence P., 2006. (0601) Working paper IUMI, Université de Lausanne - Faculté des Hautes Etudes Commerciales.
 
Le géomarketing au service de l'entreprise, puvlié dans "Bulletin HEC" No 71
Cestre G., 2005/10..
 
Measuring Involvement in Ecology Using a Five-factor Scale
Cestre G., Marguerat D., 2005/09. dans Consumer Personality and Research Methods (CPRM) Conference, Dubrovnik. Peer-reviewed.
 
EIS : A Scale to Measure Involvement in Ecology
Cestre G., Marguerat D., 2005/05. dans 34th European Marketing Academy (EMAC) Conference, Milan. Peer-reviewed.
 
Market Research Dynamics
Cestre G., 2005. dans Xardel D., Raju M.S. (eds.) Marketing Management - International Perspectives, Vijay Nicole India.
 
Product ethnicity: An exploratory approach
Cestre G., Usunier J.-C., 2005. (0505) Working paper IUMI, Université de Lausanne - HEC.
 
Eco-Labelled Product Purchase and Recycling Behaviour - A Structural Equations Model
Cestre G., Marguerat D., 2004/05. dans 33rd European Marketing Academy (EMAC) Conference, Murcia. Peer-reviewed.
 
Determining ecology-related purchase and post-purchase behaviours using structural equations
Cestre G., Marguerat D., 2004. (0403) Working paper IUMI, Université de Lausanne - HEC.
 
Ecolabels et consommation : Variables intervenant dans le processus d'achat
Cestre G., Marguerat D., 2003. (0309) Working paper IUMI, Université de Lausanne - HEC.
 
Marketing éthique: Caveat emptor ou caveat venditor? Published in "Echos/Money" 9
Cestre G., 2003..
 
Building Reputation Through Social Accountability - The Switcher / Prem Group Experience in India
Cestre G., 2002/05. dans 6th International Conference on Corporate Reputation, Identity and Competitiveness, Reputation Institute, Boston. Peer-reviewed.
 
Le consommateur "vert" - Attitude et comportement
Marguerat D., Cestre G., 2002. (0211) Working papers IUMI, Université de Lausanne - HEC.
 
Marketing and purchasing management
Cestre G., Salle R. et al. , 2002. dans Perret F.-L., Jaffeux C. (eds.) Essentials of Logistics and Management (1st edition), EPFL Press.
 
Marketing vert et comportement: l'attitude du consommateur face aux produits éco-labelisés
Cestre G, Marguerat D, 2002., Institut universitaire de management international (IUMI), Ecole des HEC.
 
H-Mod: La relation moins-que-parfaite
Cestre G, 2001., Institut universitaire de management international (IUMI), Ecole des HEC.
 
Le marketing des OGM dans l'agro-alimentaire, publié dans "Echos Money" No 7
Cestre G., 2001., Magazine de la Junior Entreprise HEC de Lausanne.
 
Social accountability and performance : The Switcher ? Prem Group experience in India
Cestre G., 2001. dans Competitiveness in the XXIst Century : Social Dimension of Corporate Success, International Labour Organisation.
 
Consumer Evaluations of Product Co-branding : An Investigation of the Role of Brand Dominance on the Evaluation of an Alliance
Cestre G., Uhlmann V., 2000/05. dans 5th International Conference on Corporate and Marketing Communication (CMC), Rotterdam. Peer-reviewed.
 
Marketing and purchasing management: Recent developments in business relationships
Cestre G., Salle R., 2000., Institut universitaire de management international (IUMI), Ecole des HEC, Université de Lausanne.
 
Marketing B to B - Recent developments in business relationships
Cestre G., Salle R. et al , 2000. (0005) Working paper IUMI, Université de Lausanne - HEC.
 
Consumer Decision Making - Marketing and Competition in the Information Age
Cestre G. (président de séance), 1999/05. dans 28th European Marketing Academy (EMAC) Conference, Berlin. Peer-reviewed.
 
Gestion Stratégique de la Marque - Analyse et Modélisation
Uhlmann V., Cestre G., 1999. (9906) Working paper IUMI, Université de Lausanne, Faculté des HEC, Institut de recherche en management.
 
Assessing consumer preferences in the context of new product diffusion
Cestre G., Darmon R.Y., 1998. International Journal of Research in Marketing, vol 15 (2) pp. 123-135. Peer-reviewed.
 
PME : Un besoin de formation en management ... et bien des questions. Published in "Guide de la PME", AGEFI
Cestre G., 1998..
 
Estimer la valeur d'une étude marketing. Published in "Echos/Money" 2
Cestre G., 1997..
 
Le capital-clients, nouvelle valeur de l'entreprise. Published in "Guide de la PME", AGEFI
Cestre G., 1997..
 
Diffusion et innovativité: définition, modélisation et mesure
Cestre G., 1996. Recherche et Applications en Marketing, 11 (1) pp. 71-90. Peer-reviewed.
 
Importance stratégique de l'information et rôle des bases de données en marketing
Cestre G., 1996. Die Unternehmung, 50 (3) pp. 163-169. Peer-reviewed.
 
Managing Crossborder Inter-institutional Cooperation
Cestre G., Bernasconi M., 1995. dans 55th Annual Meeting of the Academy of Management (AM), Vancouver. Peer-reviewed.
 
Academic Exchanges: An International Perspective
Cestre G., Andrews R., 1994/10. dans 30th Annual Conference, The Institute of Management Sciences (Southeastern Chapter), Myrtle Beach. Peer-reviewed.
 
The Use of Situational Variables in Conjoint Analysis: A Product's Time of Introduction and Market Penetration
Cestre G., 1993/06. dans 20ème Séminaire International de Recherche en Marketing, La Londe Les Maures. Peer-reviewed.
 
Extending Conjoint Measurement to Situational Variables
Cestre G., Darmon R., 1993. (40) Cahier de recherche CERAM, CERAM Business School - Sophia Antipolis.
 
Marketing et Réseaux d'Entreprises
Cestre G., Xardel D., 1993., 2785 127, P.U.F. Collection "Que Sais-Je?".
 
SME's and the Challenges for the Future: A Comparison between Italy, France, Germany and Japan
Cestre G., 1993. Rapport de recherche ADESEP, ADESEP - Marne-la-Vallée, France (en collaboration avec le Centro Studi d'Impresa, Milan, Italie).
 
New Product Acceptance: The Impact of Diffusion Factors on Consumer Preference Patterns
Cestre G., 1992/06. dans 13th Annual Conference, Administrative Sciences Association of Canada (ASAC), Québec. Peer-reviewed.
 
La rencontre des préférences individuelles et de la diffusion des innovations: Un lien à établir
Cestre G., 1992/05. dans 8e Congrès Annuel, Association Française du Marketing (AFM), Lyon. Peer-reviewed.
 
Current Advertising Budgeting Practices of Canadian Advertisers and Agencies
Cestre G., Laroche M., Desjardins L., 1992. Canadian Journal of Administrative Sciences, 9 (4) pp. 279-293. Peer-reviewed.
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