Jean-Claude Usunier

Publications | Mémoires et thèses

La recherche avancée est accessible via Serval

Les publications peuvent être gérées en accédant à Serval via MyUnil


79 publications

2019 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 |
 
Chemins de l’in(ter)disciplinarité: connaissance, corps, language
Benaroyo L., Berthoud A.-C., Diezi J., Merminod G., Papaux A., Schenk F., Usunier J.-C., Volken H., 2019/03. Sciences et enjeux, 10 216, L'Harmattan - Academia.
 
Religions as Brands. New Perspectives on the Marketization of Religion and Spirituality
Usunier J-C., Stolz J. (eds.), 2014/01. AHRC/ESRC Religion and Society Series 276, Ashgate.
 
La rhétorique circulaire du monolinguisme anglais dans le domaine de l'économie et du management
Jean-Claude Usunier, 2013/12. Bulletin Suisse de Linguistique Appliquée, ISSN 1023-2044 Numéro spécial pp. 107-120. Peer-reviewed.
 
"Comparative Thick Description: Articulating similarities and differences in local consumer experience"
Jean-Claude Usunier Stéphane Sbizzera, 2013/02. International Marketing Review, 30 (1) pp. 42-55. Peer-reviewed.
 
International Negotiations
Jean-Claude Usunier, 2013. pp. 133-164 dans Jean-François Chanlat Eduardo Davel Jean-Pierre Dupuis (eds.) Cross-Cultural Management chap. 5, Routledge.
 
Marketing Across Cultures
Jean-Claude Usunier, Julie Lee, 2013/01., 6ème édition 478, Pearson.
 
Plurilinguisme et construction des savoirs sous l'angle de diverses disciplines
Berthoud A.C., Benaroyo L., Diezi J., Dubochet J., Merminod G., Papaux A., Schenk F., Usunier J.-C., Volken H., 2013. Synergies Europe 8 pp. 29-51.
 
Corporate Branding: An Interdisciplinary Literature Review
Marc Fetscherin, Jean-Claude Usunier, 2012/05. European Journal of Marketing, 46 (5) pp. 733-753. Peer-reviewed.
 
Marketing International, Marchés, Cultures et Organisations
Nathalie Prime, Jean-Claude Usunier, 2012/05. 462, Pearson.
 
Does the trust game measure trust?
Brülhart M., Usunier J. C., 2012/04. Economics Letters, 115 (1) pp. 20-23. Peer-reviewed.
 
Does the trust game measure trust?
Bülhart Marius, Usunier Jean-Claude, 2012/03. Economics Letters, 115 pp. 20-23. Peer-reviewed.
 
Langue et Commerce International des Services : Un Point de Situation
Jean-Claude Usunier, 2011/12. Français & Société, 22-23 pp. 69-88. Peer-reviewed.
 
The Perceived Trade-Off Between Corporate Social and Economic Responsibilities: A Cross-National Study
Jean-Claude Usunier, Olivier Furrer, Amandine Perrinjaquet, 2011/12. International Journal of Cross-Cultural Management, 11 (3) pp. 279-302. Peer-reviewed.
 
International branding: Creating Global Brand Equity Through language
Jean-Claude Usunier Janet Shaner, 2011/11. pp. 5-22 dans T.C Melewar , Suraksha Gupta (eds.) Strategic International Marketing, Palgrave-Macmillan.
 
Conceptual Equivalence
Usunier Jean-Claude, 2011/09. pp. 49-50 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, Sage Publications, Londres.
 
Cross-National/Cultural Comparisons
Usunier Jean-Claude, 2011/09. pp. 65-66 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications.
 
Measurement Invariance in Multigroup Research
Usunier Jean-Claude, 2011/09. pp. 182-184 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications.
 
Response Styles in Cross-National Research
Usunier Jean-Claude, 2011/09. pp. 269-271 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications.
 
Sampling Equivalence in Cross-National Research
Usunier Jean-Claude, 2011/09. pp. 276-278 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications.
 
The Shift from Manufacturing to Brand Origin: Suggestions for improving COO relevance
Usunier Jean-Claude, 2011/09. International Marketing Review, 28 (5) pp. 486-496. Peer-reviewed.
 
Language as a Resource to Assess Cross-cultural Equivalence in Quantitative Management Research
Usunier Jean-Claude, 2011/07. Journal of World Business, 2011, volume 46 (3) pp. 314-319. Peer-reviewed.
 
Perspectives on Responsible Marketing
Usunier J.-C., Cestre G., Czellar S., Morhart F. M., Müller B., 2011/06. pp. 89-102 dans Palazzo G., Wentland M. (eds.) Responsible Management Practices for the 21st Century, Paris: Pearson.
 
Product Ethnicity
Usunier J.-C., 2011/03. pp. 176-178 dans Daniel C. Bello , David A. Griffith (eds.) Wiley International Encyclopedia of Marketing. Vol. 6, John Wiley & Sons.
 
Un plurilinguisme pragmatique face au mythe de l'anglais lingua franca de l'enseignement supérieur
Usunier Jean-Claude, 2010/07. pp. 37-48 dans Anne-Claude Berthoud (eds.) Les Enjeux du Plurilinguisme pour la Construction et la Circulation des Savoirs, Berne: Académie Suisse des Sciences Humaines.
 
Book review of "Beyond Hofstede, Culture Frameworks for Global Marketing and Management", Cheryl Nata (ed.), Palgrave Macmillan, 2009.
Usunier Jean-Claude, 2010/04. International Journal of Cross-Cultural Management, 10 (1) pp. 122-124.
 
The Influence of High- and Low-Context Communication Styles on the Design, Content, and Language of Business-to-Business Web Sites
Usunier Jean-Claude, Roulin Nicolas, 2010/04. Journal of Business Communication, 47 (2) pp. 189-227. Peer-reviewed.
 
Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content
Jean-Claude Usunier, Nicolas Roulin , Björn Sven Ivens, 2010/01. International Journal of Electronic Commerce, 14 (2) pp. 41-87. Peer-reviewed.
 
AIDS and Business
Faulk S., Usunier J.-C., 2009/04. 331, Routledge / Taylor and Francis.
 
Marketing Across Cultures
Usunier J.-C., Lee J., 2009/01., 5th edition, Pearson.
 
Further considerations on the relevance of country-of-origin research
Usunier J.-C., Cestre G., 2008/12. European Management Review, 5 (4) pp. 271-274. Peer-reviewed.
 
"Determinants of Online vs Offline Catalogue Preference".
Simon Françoise, Usunier Jean-Claude, 2008/05. (WP 0802) IRM Working paper, Université de Haute-Alsace, Université de Lausanne.
 
La négociation internationale
Usunier J.-C., 2008. pp. 253-292 dans Eduardo Davel, Jean-Pierre Dupuis, et Jean-François Chanlat (eds.) Gestion en Contexte Interculturel, Presses de l'Université Laval.
 
A Test of the Quasi-Circumplex Structure of Human Values
Perrinjaquet A., Furrer O., Usunier J.-C., Cestre G., Valette-Florence P., 2007. Journal of Research in Personality, 41 (4) pp. 820-840. Peer-reviewed.
 
Cognitive, Demographic, and Situational Determinants of Service Customer Preference for Personnel-in-Contact over Self-Service Technology
Simon F., Usunier J.-C., 2007. International Journal of Research in Marketing, 24 (2) pp. 163-173. Peer-reviewed.
 
Pratique de la Prévision des Ventes
Bourbonnais R., Usunier J.-C., 2007., 4ème édition, Economica.
 
Product ethnicity: Cognitive Associations between Products and Countries
Cestre G., Usunier J.-C., 2007. (0712) Working papers IRM, Université de Lausanne - HEC.
 
Product Ethnicity: Revisiting the Match between Products and Countries
Cestre G., Usunier J.-C., 2007. Journal of International Marketing, 15 (3) pp. 32-72. Peer-reviewed.
 
The Time-Styles Scale: A Review of Developments and Replications over 15 years
Usunier J.-C., Valette-Florence P., 2007. Time and Society, 16 (2/3) pp. 349-382. Peer-reviewed.
 
A confirmatory approach of the circular nature of Schwartz's Value System
Cestre G., Perrinjaquet A., Furrer O., Marguerat D., Usunier J.-C., 2006. (0601) Working papers IUMI, Université de Lausanne - HEC.
 
A Test of the Circumplex Structure of Human Values
Perrinjaquet A., Furrer O., Usunier J.-C., Cestre G., Valette-Florence P., 2006. (0601) Working paper IUMI, Université de Lausanne - Faculté des Hautes Etudes Commerciales.
 
Relevance in Business Research: The Case of Country-of-Origin Research in Marketing
Usunier J.-C., 2006. European Management Review, 3 (1) pp. 60-73. Peer-reviewed.
 
The Effect of Perceived Brand Name Logo Coherence on Brand Attitudes
Kocher B., Czellar S., Usunier J.-C., 2006. pp. 274-275 dans Pechmann C., Price L. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.
 
Comment enseigner la négociation d'affaires
Usunier J.-C., 2005. Revue Française de Gestion, 153 pp. 63-86. Peer-reviewed.
 
Marketing Across Cultures
Usunier J.-C., Lee J., 2005., 4th edn, Pearson, Harlow.
 
Product ethnicity: An exploratory approach
Cestre G., Usunier J.-C., 2005. (0505) Working paper IUMI, Université de Lausanne - HEC.
 
Verified trust: Reciprocity, altruism, and noise in trust games
Brülhart M., Usunier J.-C., 2004/11. (4758) Discussion Paper, CEPR - Centre for Economic Policy Research.
 
Business models for music distribution after the P2P revolution
Dubosson M., Pigneur Y., Usunier J.-C., 2004. pp. 172-179 dans Proceedings of the Fourth International Conference on Web Delivering of Music (WEDELMUSIC 2004). Peer-reviewed, IEEE.
 
Comment enseigner la négociation d'affaires
Usunier J.-C., 2004. Revue Française de Gestion, 153 (30) pp. 61-86. Peer-reviewed.
 
L'avenir: La marchandisation de l'enseignement supérieur?
Usunier J.-C., 2004. Revue Economique et Sociale, 62 (2) pp. 107-121. Peer-reviewed.
 
L'étudiant est-il un consommateur d'éducation ?
Usunier J.-C., 2004. Revue Economique et Sociale, 62 (1) pp. 113-128. Peer-reviewed.
 
Marchandisation, relation pédagogique et qualité de l'enseignement supérieur?
Usunier J.-C., 2004. Revue Economique et Sociale, 62 (3) pp. 107-120. Peer-reviewed.
 
Marketing International: Développement des Marchés et Management Interculturel
Prime N., Usunier J.-C., 2004., 2ème édition, Librairie Vuibert.
 
A comparison of trust and reciprocity between France and Germany : experimental investigation based on the investment game
Willinger M., Keser C., Lohmann C., Usunier J.-C., 2003. Journal of Economic Psychology, 24 (4) pp. 447-466. Peer-reviewed.
 
International Business Negotiations
Ghauri P.N., Usunier J.-C., 2003., Pergamon/Elsevier.
 
International Business Negotiations, second edition
Usunier J.C, Ghauri Pervez N, 2003., International Business & Management.
 
Introduction au dossier spécial sur Management et Culture Féminine
Usunier J.-C., 2003. Revue Economique et Sociale, 61 (1) pp. 5-9. Peer-reviewed.
 
Marketing International: Développement des Marchés et Management Mulcticulturel
Prime N., Usunier J.-C., 2003., Vuibert.
 
Personifying Country of Origin Research
Nebenzahl I.D., Jaffé E.D., Usunier J.-C., 2003. Management International Review, 43 (4) pp. 383-406. Peer-reviewed.
 
Valeurs féminines et performances économiques : Une analyse cross-nationale
Usunier J.-C., 2003. Revue Economique et Sociale, 61 (1) pp. 33-46. Peer-reviewed.
 
Confiance et Performance: Le couple franco-allemand au sein de l'Europe
Usunier J.-C., Roger P., 2002. pp. 227-245 dans Thomas Würtenberger et al. (eds.) Wahrnehmungs- und Betätigungsformen des Vertrauens in deutsch-französischen Vergleich, Berlin Verlag/Arno Spitz.
 
L'ethnicité des produits: une approche exploratoire
Usunier J.-C., 2002. Décisions Marketing, 27 pp. 35-49. Peer-reviewed.
 
La certification de la qualité de service selon la loi de 1994
Usunier J.-C., Durrande-Moreau A., 2002. Economies et Sociétés, série Economie et Gestion des Services (EGS), 4 (7) pp. 1167-1192. Peer-reviewed.
 
La certification de service selon la loi de 1994
Durrande-Moreau A., Usunier J.-C., 2002. Economies et Sociétés, série EGS, 7 (4) pp. 1167-1192.
 
Le pays d'origine du bien influence-t-il encore les évaluations des consommateurs ?
Usunier J.-C., 2002. Revue Française de Marketing 192. Peer-reviewed.
 
Opportunisme et confiance dans les relations acheteur-vendeur: Une comparaison du contrat de vente français et du Kaufvertrag allemand
Usunier J.-C., Rudler E., 2002. pp. 115-134 dans Thomas Würtenberger et al. (eds.) Wahrnehmungs- und Betätigungsformen des Vertrauens in deutsch-französischen Vergleich, Berlin Verlag/Arno Spitz.
 
Using Linguistics for creating better international brand names
Usunier J.-C., Shaner J., 2002. Journal of Marketing Communications, 8 pp. 1-18. Peer-reviewed.
 
What Goals do Business Leaders Pursue? A Study in Fifteen Countries
Hofstede, G., Van Deusen, C., Mueller, C., Charles, T., Usunier, J.-C. , 2002. Journal of International Business Studies, 33 (4). Peer-reviewed.
 
Confiance et Performance: Un essai de management comparé France-Allemagne
Usunier J.-C., 2001., Librairie Vuibert, Coll. FNEGE.
 
International Marketing.
Usunier JC, 2001. dans Smelser NJ Baltes P. (eds.) International Encyclopedia of the Social and Behavioral Sciences, Elsevier Science.
 
La négociation face aux barrières du langage
Usunier J.-C., 2001. Revue Française de Gestion, 135 pp. 39-50. Peer-reviewed.
 
La Négociation Internationale.
Usunier JC, 2001. pp. 301-309 dans Bloch A Macquin A. (eds.) Encyclopedie de la Vente, Economica, Paris.
 
Le temps des Consommateurs: Le cas du téléphone portable
Usunier J.-C., 2001. Revue Française de Gestion, 132 pp. 112-118. Peer-reviewed.
 
Management Education in a Globalizing World: Lessons from the French Experience
Usunier J.-C., 2001. pp. 347-75 dans Management Learnings, Rajesh Kumar.
 
Pratique de la Prévision des Ventes
Usunier J.C, Bourbonnais R, 2001., Economica.
 
Pratique de la Prévision des Ventes
Bourbonnais R., Usunier J.-C., 2001., 3ème édition, Economica.
 
Une comparaison franco-allemande de la confiance et de la réciprocité: Une expérimentation fondée sur le jeu de l'investissement
Usunier J.-C., 2001. Revue d'Economie Politique, 111 (1) pp. 151-172. Peer-reviewed.
 
Confiance et Performance : Un essai de management comparé France-Allemagne
Usunier J.-C., 2000., Librairie Vuibert, coll. FNEGE.
 
Introduction à la Recherche en Gestion
Usunier J.-C., Earsterby-Smith M., Thorpe R., 2000., 2ème édition, Economica.
 
Marketing Across Cultures
Usunier J.-C., 2000., 3rd edition, Pearson Education (Prentice Hall / Financial Times).
Partagez:
Unicentre - CH-1015 Lausanne
Suisse
Tél. +41 21 692 11 11
Fax. +41 21 692 26 15
Swiss University