Jean-Claude Usunier

Education and work experience

Trainings

EDUCATION
1984: Agrégation de Sciences de Gestion, Paris (Marketing)
1980: PhD international economics (Doctorat d'Etat), University of Paris II (Assas); Dissertation topic: An econometric study of long term changes in international trade networks.
1975: Master in European and international economics University of Paris II (Assas)
1974: Maîtrise en droit (European and International Law), University of Paris II (Assas)
1972: Diplôme de l'Ecole des Hautes Etudes Commerciales (HEC Paris); major in international business

Work experience

ACADEMIC POSITIONS
From September 2000: Professor, Département de Management, Ecole des HEC, University of Lausanne
From September 1996 to September 2000: Professor of marketing and international business, Louis-Pasteur University (ULP), Strasbourg.
Fom 1985 to 1996: Graduate School of Business, Université Pierre Mendès-France, Grenoble (France), professor of marketing and international business
From 1980 to 1985: Pais Graduate School of Management (ESCP-EAP), assistant professor international business

BUSINESS EXPERIENCE
January 1979 - December 1983: associate founder of Status, short term forecasting consulting firm
September 1977 - October 1978: sales forecasting analyst at Schneider group
June 1972 - August 1976: full-time consultant at M2I, Market research consultancy on world markets for industrial products

Others activities

Member of Commissions
Member of the University Council, University of Lausanne
Member of the Swiss Federal Commission for Consumption Issues

Competences

Comparative survey research with an international coverage, using methods for the search of cross-nationally and/or cross-culturally equivalent research instruments and data collection procedures

Etudes et enquêtes comparatives internationales intégrant la recherche de l'équivalence cross-nationale et cross-culturelle

Etudes de marchés internationaux : méthodologie

International Market Research

Business negotiation at the international level: support and advice for the preparation and conduit of business deals with partners from different cultures

Négociation internationale d'affaires : conseils pour la préparation et la conduite de la négociation avec des partenaires commerciaux d'autres cultures

Réalisation de cas pédagogiques dans le cadre de l'IUMI (International Marketing Cases)

Tous sont des publications 2003. Ils ont été réalisés par Saskia Faulk et Jean-Claude Usunier (Cf liste ci-dessous et page: http://www.hec.unil.ch/jusunier/teac

IUMI - International Marketing Cases

The Institute of International Management of the University of Lausanne (Switzerland) proposes international marketing cases to instructors in the field (all of them are in English except one). They are all 2003

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