Bruno Kocher

Publications | Mémoires et thèses

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37 publications

Sous presse | 2018 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 |
 
Digitally Scaffolding Debate in the Classroom
Holzer A., Tintarev N., Bendahan S., Kocher B., Greenup S., Gillet D. dans CHI’18 Extended Abstracts, April 21-26, 2018, Montreal, QC, Canada. Peer-reviewed.
 
Blending Digital and Face-to-Face Interaction Using a Co-Located Social Media App in Class
Govaerts S., Holzer A., Kocher B., Vozniuk A., Garbinato B., Gillet D., 2018/10/01. IEEE Transactions on Learning Technologies, 11 (4) pp. 478-492. Peer-reviewed.
 
How well will this brand work? The ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan R.W., Kocher B., Gould S., 2018/10. Psychology & Marketing, 35 (10) pp. 766-777. Peer-reviewed.
 
Fostering Knowledge Sharing in NGOs
Holzer A., Kocher B., Bendahan S., Mazuze J., Gillet D., 2016. dans Proceedings of the Eighth International Conference on Information and Communication Technologies and Development - ICTD '16, Association for Computing Machinery (ACM).
 
Gamifying Knowledge Sharing in the Humanitarian Context
Holzer A., Kocher B., Vonèche Cardia I., Mazuze J., Bendahan S., Gillet D., 2016. dans Proceedings of the 7th Annual Symposium on Computing for Development - ACM DEV '16. Peer-reviewed, ACM Press.
 
Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
Heath T. B., Chatterjee S., Basuroy S., Hennig-Thurau T., Kocher B., 2015/11. Journal of Marketing, 79 (6) pp. 71-93. Peer-reviewed.
 
DinerRouge : Bringing Wealth and Income Inequality to the Table through a Provocative UX
Holzer A., Kocher B., Gillet D., Bendahan S., Fritscher B., 2015. dans Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems - CHI EA '15. Peer-reviewed, ACM Press.
 
Mi Casa es Su Casa - But only if you are interesting enough. Understanding Motives and Benefits of Sharing among Strangers in CouchSurfing.
Hellwig K., Morhart F., Kocher B., 2014. dans Proceedings of the Society for Consumer Psychology 2014 Winter Conference. Peer-reviewed.
Share Your Life and Get More of Yourself. Experience Sharing in CouchSurfing
Kocher B., Morhart F. M., Zisiadis G., Hellwig K., 2014. pp. 510-511 dans Cotte J., Wood S. (eds.) NA - Advances in Consumer Research (ACR Conference Proceedings). Peer-reviewed.
 
The Effects of Visual Rejuvenation through Brand Logos
Müller B., Kocher B., Crettaz A., 2013/01. Journal of Business Research, 66 (1) pp. 82-88. Peer-reviewed.
 
Do You Want a Tattoo or Do You Need a Tattoo: An Investigation of Body Modification Practices
Atalay S., Kocher B., 2012. dans 41st European Marketing Academy Conference Proceedings. Peer-reviewed, European Marketing Academy.
 
Contrefaçons de produits de luxe - Une étude de la perception et de l'intention d'achat selon le lieu
Müller B., Kocher B., Ivens B., 2011/03. Revue Française de Gestion, 37 (212) pp. 45-61. Peer-reviewed.
 
Do I Really Have to Prove Who I Am? the Impact of Identity Denial and Targeted Ads
Kocher B., Luna D., 2011., Association for Consumer Research pp. 869-870 dans Dahl D. W. , Johar G. V. , van Osselaer S. M.J. (eds.) NA - Advances in Consumer Research. Peer-reviewed.
 
Is Honesty the Best Policy? The Persuasive Impact of Disclosure and Body-Image Idealization in Digitally Manipulated Advertising
Semaan R., Kocher B., Gould S. J., 2011. dans 18th Annual International Conference Promoting Business Ethics, St. John's University, New York. Peer-reviewed.
 
Product Placement in Song Lyrics: Impact of Cognitive Load, Disclosure, Valence and Strength
Kocher B., Lalos M., Gould S. J., Czellar S., 2011. p. 495 dans Bradshaw A., Hackley C., Maclaran P. (eds.) E-European Advances in Consumer Research. Peer-reviewed, European Association for Consumer Research.
 
Attitudes toward luxury products, counterfeits and imitations: the impact of conformity, self and fashion consciousness.
Kocher B., Müller B., Chauvet V., 2010., European Marketing Academy dans 39th European Marketing Academy Conference. Peer-reviewed.
 
Brand lifting through visual rejuvenation
Müller B., Kocher B., 2010., European Marketing Academy dans 39th European Marketing Academy Conference. Peer-reviewed.
 
Product Placement in Song Lyrics: Impact of Cognitive Load and Disclosure
Kocher B., Gould S. J., 2010. dans 39th European Marketing Academy Conference Proceedings. Peer-reviewed, European Marketing Academy.
 
Should your Brand get a Botox Injection? Visual Rejuvenation through Brand Logos
Müller B., Kocher B., 2010. dans 6th Thought Leaders International Conference in Brand Management. Peer-reviewed.
 
Consistency between Brand Elements: The Impact of Moderating Variables
Kocher B., Czellar S., 2009. dans 38th European Marketing Academy Conference Proceedings. Peer-reviewed, European Marketing Academy.
 
Counterfeits on the Internet: The dark side of the luxury industry
Müller B., Kocher B., Ivens B.S., 2008. dans 37th EMAC - European Marketing Academy Conference, May 27-30, 2008. Peer-reviewed.
 
Is the Internet a new Eldorado for Counterfeits ?
Kocher B., Müller B., Chauvet V., Ivens B. S., 2008., Association for Consumer Research p. 971 dans Lee A.Y. , Soman D. (eds.) Advances in Consumer Research, Advances in Consumer Research. Peer-reviewed.
 
Let it Rock: The Effects of Brand Name Placement in Songs on Attitudes toward the Artist and the Brand
Kocher B., Lalos M., 2008., Association for Consumer Research pp. 769-770 dans Lee A.Y., Soman D. (eds.) Advances in Consumer Research, Advances in Consumer Research. Peer-reviewed.
 
When Criticism Improves Evaluation: The Effect of Brand Name Placement in Song Lyrics
Kocher B., Lalos M., 2008. dans Proceedings of the 7th International Conference on Research in Advertising. Peer-reviewed, European Advertising Academy.
 
To Be or Not To Be Consistent: Should Marketers Always Use the Puma Approach to Brand Logo Consistency?
Kocher B., Czellar S., 2007/02. pp. 67-68 dans Proceedings of the Society for Consumer Psychology 2007 Winter Conference. Peer-reviewed, Society for Consumer Psychology (SCP).
 
An Exploratory Study on Attitude toward Luxury Products, Counterfeits and Imitations
Müller B., Kocher B., 2007., Association for Consumer Research pp. 363-365 dans Fitzsimons G. J., Morwitz V. G. (eds.) Advances in Consumer Research, Advances in Consumer Research. Peer-reviewed.
 
Internet: La Face Cachée des Produits de Luxe
Müller B., Kocher B., Ivens B. S., 2007., IAE de Dijon pp. 18-36 dans Actes des 12èmes Journées de Recherche en Marketing de Bourgogne, Université de Dijon. Peer-reviewed.
 
The Standardization of International Advertising: An Analytic Review
Usunier J.-C., Kocher B., Müller B., Walliser B., 2007., European Marketing Academy dans 36th European Marketing Academy Conference. Peer-reviewed.
 
The standardization of international advertising: an analytic review
Usunier J.-C., Kocher B., Müller B., Walliser B., 2007. (0708) Working Paper, University of Lausanne, Faculty of Business and Economics - IRM.
 
What makes people evaluate and purchase original goods, counterfeits and imitations differently in the luxury industry?
Chauvet V, Müller B, Kocher B, 2007. (n°07-10) Note de Recherche, Université de Savoie, IREGE.
 
What Makes People Evaluate Differently and Purchase Original Goods, Counterfeits and Imitations in the Luxury Industry? An Investigation of a Personal Variable and Hindering Conditions
Kocher B., Müller B., Chauvet V., 2007., European Marketing Academy dans 36th European Marketing Academy Conference. Peer-reviewed.
 
How Does Brand Name-Logo Coherence Affect Brand Attitudes? An Investigation of Moderating Effects
Kocher B., Czellar S., 2006/02. pp. NA dans Proceedings of the Society for Consumer Psychology 2006 Winter Conference. Peer-reviewed, Society for Consumer Psychology (SCP).
 
Attitudes toward luxury products, counterfeits and imitations: An exploratory study of personal and commpany-controlled variables.
Müller B., Kocher B., Chauvet V., 2006. (n°06-23) Note de Recherche, Université de Savoie, IREGE.
 
Attitudes towards Luxury Products, Counterfeits and Imitations: An Exploratory Study of Personal and Company-Controlled Variables
Müller B., Kocher B., Chauvet V., 2006., European Marketing Academy dans 35th Annual Conference of the European Marketing Academy. Peer-reviewed.
 
How Does Brand Name-Logo Coherence Affect Brand Attitudes? An Investigation of Consumer Level and Marketer-Controlled Effects
Kocher B., Czellar S., 2006. dans 35th European Marketing Academy Conference Proceedings, European Marketing Academy.
 
The Effect of Perceived Brand Name Logo Coherence on Brand Attitudes
Kocher B., Czellar S., Usunier J.-C., 2006. pp. 274-275 dans Pechmann C., Price L. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.
 
The Effect of Brand Name-Brand Mark Coherence on Brand Equity
Kocher B., 2005. dans 18th European Marketing Academy Doctoral Colloquium, 22-24 May 2005. Peer-reviewed.
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